000333.SZ, 0300.HK · A-shares · Hong Kong
000333.SZ / 0300.HK Midea: appliance cash + overseas + a limited robotics option
Midea 2025 revenue ~¥458.5B (+12%), parent NI ¥43.95B (+14%); overseas ¥195.9B (+15.9%, 42.7% mix); robotics ¥31.0B (+8%). 2026Q1 revenue +2.6%. A-share ~¥82.9 / mkt ~¥631B. Channels: JD / Alibaba / Meituan.
Cite a section with a deep link, e.g. /en/r/midea-000333-research#thesis
Market snapshot
- A-share (mid-Aug)
- CNY 82.94
- Market cap (approx)
- CNY 631.4B
- 2025 parent NI
- CNY 43.9B
- 2025 overseas revenue
- CNY 195.9B
As-of 2026-09-25 (weekly refresh; equities aligned to §A. Missing series are N/A/null. Not investment advice.)
Thesis
Midea (000333.SZ / 0300.HK) is a global white-goods major whose story is appliance cash + overseas OBM + ToB (buildings / industrials / robotics). 2025 total revenue ~¥458.5B (+12%), parent NI ¥43.95B (+14%), GM 26.2% flat; overseas ¥195.9B (+15.9%), 42.7% of sales; robotics & automation ¥31.0B (+8.0%). 2026Q1 revenue ¥131.1B (+2.6%), parent NI ¥12.675B (+2.0%), adjusted NI −14% — deceleration off a high base. Formal H1'26 due ~29 Aug, not out at cutoff.
A-share ~¥82.9, mkt ~¥631B, TTM P/E ~14.3x, yield ~5%. The tape prices a global appliance compounder, not a humanoid-growth multiple. Channel context: JD, Alibaba, Meituan.
Business
Model: ToC smart home (AC, refrigeration, laundry, kitchen) for scale; ToB commercial & industrial solutions (HVAC/elevators/liquid cooling, compressors/motors/auto parts, KUKA) as the second curve. Hardware-led, aftermarket rising.
Flagships:
- Smart home — 2025 ¥299.9B (+11.3%), GM 29.9%, ~65% of sales.
- Overseas OBM — overseas ¥195.9B; OBM already >45% of smart-home export revenue; self-operated in 50 countries.
- Robotics & automation (KUKA) — ¥31.0B (+8.0%), GM 21.3%; humanoids in factory inspection, still small to group profit.
Edge: (1) full-category + digital channels (online >55% of domestic smart home); (2) local manufacturing vs tariffs; (3) vertical compressors/motors.
Strategy: ~¥60B AI spend over three years; TEKA/Arbonia in Europe; CDU liquid cooling. Near-term 2025 was appliances + overseas delivering; robotics is an option.
Strategy pillars
| Pillar | Detail |
|---|---|
| 主业定位 | ToC 智能家居基本盘 + ToB 商业及工业解决方案;A+H(000333.SZ / 0300.HK) |
| 海外 / OBM | 2025 海外营收 1959 亿(+15.9%),占比 42.7%;自营覆盖 50 国,OBM 已占智能家居海外收入 45%+ |
| 第二曲线 ToB | 商业及工业解决方案 1228 亿(+17.5%):楼宇科技、工业技术、机器人与自动化 |
| 机器人 / 库卡 | 机器人与自动化 310 亿(+8.0%);库卡+人形(类/全/超)工业场景质检巡检,叙事大于利润贡献 |
| AI+ 投入 | 规划三年约 600 亿前沿科研;家电 AI 智能体与工业具身智能并行 |
| 分红 | 2025 全年每 10 股累计约 43 元,现金分红约 324 亿 |
Entity boundary: Midea Group A+H; KUKA is a subsidiary — do not treat KUKA revenue as group profit. No liquidation/resumption; M&A is expansion, not a carve-out.
Value chain
Position: midstream branded OEM plus some upstream core components — brand surplus and component scale.
| Side | Counterparties | Dependence |
|---|---|---|
| Upstream | Cu/steel/plastics, chips, in-house compressors/motors, ocean freight | Bulk and freight; in-house compressors hedge |
| Downstream | E-commerce, KA, down-tier dealers, overseas distributors, B-end property/industry/OEMs | Platform policy; tariffs |
Customer structure
Concentration: 2025 top-5 13.17% (¥60.137B), related 0. Terms vary (e-com faster, projects slower).
Supply risks: (1) tariffs and local-capacity ramp; (2) copper/aluminum/steel — echoed in risks.
Corporate events
Corporate events
| Date | Phase | Event | Meaning |
|---|---|---|---|
| 2025-H1 | 并购 | 完成欧洲厨电 TEKA;推进 Arbonia Climate | 欧洲第二主场 / In Europe for Europe |
| 2025 | 海外 | 海外自营覆盖 27→50 国;泰国灯塔工厂等产能 | 从出口代工转向品牌+近地制造 |
| 2026-03-30 | 财报 | 2025 营收 4565–4585 亿(+12%)、归母 439.5 亿(+14%) | 家电价格战下份额与海外对冲成功 |
| 2026-04-30 | 财报 | 2026Q1 营收 1311 亿(+2.6%)、归母 126.75 亿(+2.0%) | 高基数下减速;扣非 −14% 需留意 |
| 2026-06-05 | 治理 | 2025 年度股东会;方洪波连任董事长兼总裁至 2027-07 | 接班梯队已公开讨论,非即时风险 |
| 2026-08-29 | 待披露 | 2026 中报预定披露(约 8/29) | 本稿截稿时正式 H1 尚未公布 |
Valuation
~¥82.9 / ¥631B (mid-Aug 2026). ~14x P/E, ~2.7x P/B, ~7% earnings yield, ~5% dividend. Read: appliance FCF and payout floor; overseas is the kicker; robotics is a call, not the numerator.
Valuation snapshot (multi-lens)
| Metric | Value | Note |
|---|---|---|
| 现价 / 市值 | 约 82.9 元 / 约 6314 亿 | A 股 2026-08 中旬;另有 0300.HK |
| TTM P/E | 约 14.3x | 市值 / 2025 归母 439.5 亿 ≈ 14.4x |
| P/B | 约 2.7x | 2025 末归母权益约 2232 亿 |
| 盈利收益率 | 约 7.0% | 1/PE |
| 股息率 | 约 4.8%–5.8% | 2025 全年现金分红约 324 亿 |
| 现价读法 | 定价家电现金流 + 有限机器人期权 | 不给纯人形机器人成长股溢价 |
~3y multiples and trailing returns:
Valuation & returns · ~3y
Interactive chart available in the reader.
Share price · ~3y
Interactive chart available in the reader.
Financial trend (~24 months)
Eight quarters from the annual quarterly split + 2026Q1. Seasonality: Q1–Q2 domestic peak, Q4 softer. 2026Q1 +2.6% YoY shows the trade-in high base.
Revenue · last 8 quarters
Interactive chart available in the reader.
Gross margin · last 8 quarters
Interactive chart available in the reader.
FY25 GM 26.2% unchanged; quarterly GM interpolated.
Financial health
Healthy. OCF ¥53.3B still covers the dividend; borrowings ~¥64.2B vs cash ¥85.2B, net cash.
Financial health (OCF / debt / liquidity / audit)
| Item | Value | Note |
|---|---|---|
| 财务健康总评 | 健康 | 规模扩张期 OCF 略降,仍覆盖分红与资本开支 |
| 经营现金流 2025 | 533.46 亿(−11.8%) | 营运资本与票据;2026Q1 OCF 145.3 亿(+1.5%) |
| 货币资金 | 852.47 亿(2025 末) | 同比下降主因定期存款结构;另有大量理财/应收票据 |
| 有息债 vs 现金 | 借款合计约 642 亿 vs 货币资金 852 亿 | 净现金;短债 439 亿 / 长债 127 亿 |
| 流动性 | 资产负债率 61.2%(−1.1ppt) | 家电产业链占用供应商资金的经营模式 |
| 审计 / 持续经营 | 普华永道中天标准无保留(连续 11 年) | 无持续经营强调 |
Net income · last 8Q
Interactive chart available in the reader.
Operations
Volume: domestic share and ¥30B+ down-tier, overseas self-operation. Price: domestic price war offset by mix and OBM. Cost: scale and automation held GM at 26%.
Segments / mix
| Segment | Scale / mix | Watchpoint |
|---|---|---|
| 智能家居 | 2999 亿 / 65.4%(+11.3%),毛利率 29.9% | 空冰洗厨电;COLMO+东芝双高端 |
| 商业及工业解决方案 | 1228 亿 / 26.8%(+17.5%),毛利率 20.8% | ToB 快于 ToC |
| 楼宇科技 | 358 亿(+25.7%),毛利率 30.6% | 暖通+电梯+液冷 CDU |
| 机器人与自动化 | 310 亿(+8.0%),毛利率 21.3% | 库卡;人形仍是费用与叙事 |
| 工业技术 | 272 亿(+10.2%),毛利率 17.5% | 压缩机/电机/汽车部件 |
| 海外 | 1959 亿(+15.9%),收入占比 42.7% | 关税与汇率是主要扰动 |
Competition
Peers: Gree 000651, Haier 600690, TCL (display/device sideline).
Strengths: category breadth, overseas OBM, ToB stack, KUKA license. Weaknesses: domestic price war; robotics GM merely OK; adjusted-profit noise (Q1'26).
Punchline: the white-goods share fight is not over; differentiation is overseas + ToB, not a single AC SKU.
Peer comparison
| Company | Position / share | Gross margin | Strength | Weakness |
|---|---|---|---|---|
| 美的集团 000333 / 0300.HK | 白电+ToB 综合龙头 | 26.2%(2025) | 海外 OBM、渠道数字化、库卡 | 内销价格战;机器人利润率一般 |
| 格力电器 000651 | 空调龙头 | 家电偏高 | 空调份额与分红 | 品类与海外广度不及美的 |
| 海尔智家 600690 / 6690.HK | 全球白电 | 中高 | 海外品牌资产(GEA 等) | 国内份额战 |
| TCL 科技 / 电子 | 面板+智能终端对照 | 周期波动 | 显示产业链 | 与白电主业重叠有限 |
Management
Key management (24m)
| Role | Name | Since | 24m change |
|---|---|---|---|
| 董事长兼总裁 | 方洪波 | 2012-08 | 无变更;本届任期至 2027-07;公开称已有接班梯队 |
| 副总裁 / CFO | 钟铮 | 2022-12 | 期间无重大披露变动 |
| 董事、副总裁(库卡监事会主席) | 顾炎民 | 长期分管海外/机器人 | 无重大披露变动 |
24m: Chair/CEO Fang Hongbo and CFO Zhong Zheng unchanged. Fang’s term runs to Jul 2027; he has said a bench of six or seven exists, unnamed. Stable; succession is a 12–24m watch, not a break today.
Outlook
Near-term: H1 overseas growth, GM, adjusted NI, KUKA. Medium-term: post-subsidy domestic volume-price, Europe localization, liquid-cooling orders. Do not put humanoids in the 12-month earnings driver.
Scenarios
| Scenario | Conditions | Implication |
|---|---|---|
| Bull | Overseas OBM stays double-digit, ToB faster than group, domestic war eases | Double-digit profit, P/E ~16x |
| Base | HSD revenue, overseas offsets domestic, ~5% yield | Hold for compounding + income |
| Bear | Tariff shock or domestic volume-price collapse, OCF weaker | P/E 11–12x |
Risks
Risks (with severity)
| Risk | Level | Note |
|---|---|---|
| 国内家电价格战 / 地产后周期 | 高 | 以旧换新退坡后内销量价 |
| 海外关税、汇率与地缘 | 中高 | 海外已占收入 43%;近地产能是缓释而非消除 |
| 原材料(铜、钢、塑料)与海运 | 中 | 回扣供应链;压缩机自制是对冲 |
| 机器人叙事证伪 | 中 | 库卡增长个位数,人形尚未贡献利润 |
| 接班与职业经理人延续 | 低 | 2027 任期临近,梯队在但未点名 |
| 客户/渠道集中 | 低 | 前五大 13.2%,但电商平台政策变化仍敏感 |
Tracking
- Official H1'26: overseas growth, GM, adjusted NI
- Smart-home domestic vs export, OBM mix
- Robotics revenue/GM (still high-single-digit?)
- OCF vs dividend + capex
- Copper, FX, tariff policy
Confirm: overseas and ToB stay faster than the group, GM holds ≥25%. Falsify: domestic war eats the overseas increment, or OCF cannot cover the dividend.
References
- Midea 2025 annual report summary — https://disc.static.szse.cn/disc/disk03/finalpage/2026-03-31/e0e9a792-05da-42dd-bbb9-04768cabf358.PDF
- HKEX 2025 annual results — https://www1.hkexnews.hk/listedco/listconews/sehk/2026/0330/2026033001929_c.pdf
- 2026 Q1 report — http://static.cninfo.com.cn/finalpage/2026-04-30/1225259066.PDF
- Midea IR — https://www.midea.com.cn/zh/Investors
- JD · Alibaba · Meituan · NetEase
Not investment advice. A-share vs HK revenue prints differ slightly (~¥456–458B); valuation series are illustrative.
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